You need to utilize the best tools if you want to do successful keyword research, locate the best keywords, and boost your site’s SEO. How can you determine which tools, algorithms, and competitors are suitable for you when new ones are offered every day?

We’ll look at 5 best keyword research tools you can use to boost your content and connect with your audience in the sections below:

1. Semrush Keyword Magic Tool

2. Semrush Keyword Gap Tool

3. Semrush Position Tracking Tool

4. Google Trends

5. QuestionDB

1. Semrush Keyword Magic Tool

The Keyword Magic Tool is a search engine that provides access to a global database of over 20 billion keywords. It offers a powerful filtering mechanism that allows you to arrange terms by subject, search intent, inquiry type, SERP elements, and more. Keyword difficulty and competitiveness stats are also included.

Not to add, in March 2022, SEMrush released a key search volume algorithm upgrade, which will help you stay on track with your SEO approach.

Why it is good: Everything from content creation to optimization is possible. The Term Keyword Magic Tool is ideal for researching specific topics because of its large keyword database and semantic filters.

Filters can help you find new possibilities and provide your content team with the SEO knowledge they need to develop content that ranks well in the SERPs.

Where does the information originate from Semrush offers the most comprehensive keyword database available. There are far more than 20 billion terms in more than 140 worldwide databases, resulting in an endless supply of ideas.

How does it work: The Keyword Magic Tool, like other top keyword research tools, starts with a seed keyword. Your core topic is represented by a seed term, which is a word or a brief phrase.

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Assume you’re the owner of a travel firm and would like to write on tropical getaways.

To produce hundreds of options, simply type “tropical vacations” into the search field and choose your favorite database. We selected the United States as an example.

Do you want to focus your search? It’s no issue. You may use the following filters to narrow down your results:

  • Questions
  • Broad, Exact, Phrase Match, and Related Match Keywords
  • Language
  • Search Volume
  • Keyword Density
  • Search Intent
  • CPC

Select the alternatives that interest you, and your search will be narrowed automatically based on your new criteria. You may further refine your results by including popular or frequently used keywords and phrases.

Click the “carrot” drop-down next to a keyword if you really want to learn more about it. You’ll receive a fast but thorough picture of the Advanced Keyword research tool, which includes worldwide search traffic, similar queries and terms, and even your competitors:

Also Read – What Is PPC Expert?

What does it is the costs?

You may run 10 searches per day on the free version, including Domain and Keyword analytics inquiries.

You may search 100 times every hour and run 3,000 reports each day if you subscribe to a Pro membership for $119.95 per month.

Semrush price page has a breakdown of all the subscription tiers.

2. Semrush Keyword Gap Tool


What it is: The Keyword Gap Tool is an SEO competitor analysis tool & the best keyword research tool that compares keywords side by side. Find out how often keywords you have in common with your competitors, as well as terms they perform for that you don’t.

Why we like it: The Keyword Gap Tool lets you compare yourself to the competition, find strategy gaps, and create a more competitive SEO approach. The competitive data provided by this tool covers organic paid, and Product Pages Ads (PLA) keywords, so it can be used to assist any keyword strategy. We like it because The Keyword Gap Tool lets you compare yourself to the competition, find strategy gaps, and create a more competitive SEO approach. The competitive data provided by this tool cover organically paid, and Product Listing Ads (PLA) keywords, so it can be used to assist any keyword strategy.

How it works is as follows: To begin, input your domain and up to four more domains. Then click compare after selecting the sort of term you want to examine (organic, paid, or PLA).

The software will then provide a report that compares your domain to your chosen competitors. The Top Opportunities widget displays keywords that are “missing” or “weak.”

The Keyword Overlap box on the right displays the relative size of each of your keyword profiles as well as how much they overlap.

Finally, you can compare your existing keyword profile to the competition using a complete analysis. To develop fresh ideas or strengthen your keyword strategy, look at any shared, missing, weak, powerful, untapped, or unique keywords.

You may see which competitor ranks top and how difficult each term is to win at a glance. If you come across any keywords that you like, click on them to learn more about them or add them to your Keyword Manager list for future reference.

You may see which competitor ranks top and how difficult each term is to win at a glance. If you come across any keywords that you like, click on them to learn more about them or add them to your Keyword Manager list for future reference.

How much does it cost? The Keyword Gap Tool is available with the same subscription as the Keyword Magic Tool (a Pro membership for $119.95 per month allows you to run 3,000 queries).

You may make even more with a Guru or Business account, as well as view past statistics and compare subdomains and subfolders. With a free account, you may run 10 queries each day, including Keyword Gap and Keyword Magic Tool searches. You can’t compare subfolders or subdomains, utilize the tiny keyword overview, or export your data, though.

For a comprehensive list of Semrush account types, visit the price page.

3. Semrush Position Tracking Tool

What it involves: The Position Tracking tool compares the position of your domain to that of your rivals’ domains using a specific set of keywords. It may also track your whereabouts in relation to a certain place or kind of device.

Why we like it: It’s critical to track and report on your domain’s SEO development in comparison to the competitors. You can also utilize these findings to fine-tune your SEO approach in the future by determining which pages to improve.

Where the data comes from Position Tracking relies on impartial Google search results, which means it is unaffected by past searches, browser history, or language choices.

As a consequence, if you test a search yourself, the results may vary significantly based on your location, history, and browser settings.

How it works: The Position Tracking Landscapes report gives you a high-level overview of the development of your campaign. You can see your total ranks distribution for your monitored keywords, as well as your overall exposure, traffic, and more, in this section.

Each successive report delves further into a specific facet of your progress.

The Pages report, for example, displays your top-performing pages. You can see how many and what kind of keywords pages rank for, as well as their average rankings, traffic, and volume.

It not only shows you the featured snippets that your website already has, but it also gives you the option to obtain more.

The information gleaned from the Position Tracking tool may be used to track your success over time on the keywords that are most important to your strategy. You’ll be able to find fresh possibilities from there.

How much it costs: While you may use Position Tracking for free, a premium membership will give you access to more capabilities. The following is how it works:

  • Free: Create a single Position Tracking project and track up to ten keywords.
  • Pro: Create up to 500 keywords in five projects.
  • Guru: Create up to 15 projects and 1,500 keywords to track. Multitargeting, as well as Cannibalization, Devices, and Locations reports, are now available.
  • Business: Create 40 projects and 4,000 keywords to track. Multitargeting, as well as Cannibalization, Devices, and Locations reports, are now available. The option to schedule CSV and Excel exports is now available.

4. Google Trends

What it is: Google Trends is a free data exploration tool that lets you look at current and historical search trends. Based on collected data and Google search queries, you can observe what’s popular in different parts of the world.

Why we like it: Ideation and planning of content, audience insights, and the creation of seasonal ad campaigns, among other things. Google Trends may also assist you in identifying new trends and determining when interest in them is dwindling. 

Where the data comes from: Google Trends mostly makes use of unprocessed samples of real Google search data. To help you examine relevant data more precisely, this data has been anonymized, classified, and organized by topic, area, and time period.

How it works: You may use Google Trends to look for particular information or to learn about new subjects in general. The 2021 Year in Search, Shopping Trends 2022, and Holiday Season 2021 are just a few of their thematic publications. Each collects and analyses information on a given topic or period of time.

If you have a more particular topic in mind, type it into the search field and begin looking into it.

To see numerous similar terms at the same time, click “+ Compare.” This can aid in the analysis of audience interest in connected issues, as well as how those interests change over time in different places. This information may be used to choose what to focus on in your content and even to do competition analysis.

You can develop fresh ideas linked to your target keywords relevant to the location you wish to target using Related Queries. This may assist you come up with fresh content and marketing ideas, as well as providing direction for your keyword research. You may also compare and evaluate interest in a certain topic by nation. You may use this to identify new audiences throughout the world or ensure that your material is relevant to your target market.

How much it costs: Google Trends is a terrific extra resource for research or brainstorming because it is absolutely free.

5. QuestionDB

What it is: rather than focusing on keywords, displays the questions that people ask on websites and forums.

Why we like it: This tool is useful for brainstorming content ideas. Its extensive library of questions allows you to have a more detailed understanding of what your target audience truly wants to know. You may use this knowledge to develop more relevant content that addresses their concerns.

Where the data comes from: QuestionDB collects questions from sites such as Reddit and StackExchange, and will soon add Quora to the mix.

How it works: QuestionDB, as the name suggests, focuses on user questions rather than keywords. This may provide you a lot of information about how your target audience interacts with your keywords and what they want to learn about them.

Make a list of similar seed keywords you wish to target first. Then choose one of these to enter into QuestionDB. Because the programme will return a list of additional detailed questions relating to that overarching theme, make sure your keywords are quite wide.

How much it costs: Users who are on a free account can only see the top 50 results for their searches. This plan is great for casual users who want to learn more about their audience or experiment with new ideas on the go.

The Pro plan is $15 per month There are no limits on the number of searches you may do or the number of results you can get. It’s great for those who want to do in-depth research on their chosen themes or utilise QuestionDB to generate new content ideas on a regular basis.