If you’re interested in knowing what the scope of Digital Marketing in India and across the globe looks like This blog might be a good starting point! It will provide information on future growth, the nature of jobs, and much more. Then, you can dive into the broader scope of the digital market in India as well as globally.

Before we get into the importance and the dimension of digital marketing we should understand the importance of digital marketing and the reasons why businesses use it.

Digital marketing refers to the practice of promoting services or products through online channels. Today, almost all users are on the internet. With the availability of cheap data and smartphones that are affordable, the number of users around the world who have internet access has grown by a significant amount.

Also, connecting the dots is necessary if businesses want to communicate with their customers.

  • Potential customers at a global scale
  • Engage them
  • Make brand recognition
  • Offer and promote products and services at a reasonable cost
  • Get a higher return on investment

Companies today use digital channels like social media as well as search engines, emails, and websites to stay in touch with their customers, both prospective and current. Businesses also join the modern digital marketing trends to keep up-to-date with current standards in the industry.

Also, Read:-How To Earn Money Online in India?

Scope of Digital Marketing in India

If we take a look at the data globally this statistic shows the rise of internet users across the years, along with forecasts for 2023 and 2023.

Scope of Digital Marketing - Growth of Internet Users Worldwide

The Growth of Digital Marketing – Scope of Digital Marketing in India

The variety of digital marketing over the period 2020-2021 has seen massive growth. Despite the fact that the pandemic has been affecting us for the past two years the increase is nothing short of incredible.

With new developments and new variants such as Omicron and Delta, there is a noticeable shift in trends across the entire industry, but digital marketing continues to be in good stead. In addition, it’s expected to make an even greater jump by 2023.

When we think about the essential indicators that determine success in marketing, the very first thing that comes to mind is the number of people who are reached by marketing techniques. The growth of internet usage has reached a record-breaking level. When we look at India as an example, it is home to the second-highest number of internet users worldwide.

Also, Read:-There are 18 Businesses To Start Online

If we take a look at the data globally this statistic shows the rise of internet users across the years, along with forecasts for 2023 and 2023.

In 2023 by 2023, the amount that is active Indian internet users will increase to nearly 666 million in India and over 5.3 billion across the globe. This means that more internet users are moving online, and therefore it makes sense to begin marketing online.

Due to the fact that there are so many people on the internet and the increase in the use of data. Before, users consumed around 500MB to 1GB of data per month in 2016, while an average user is reported to consume approximately 13.5GB each month of 4G internet each in the month of December 2020. This figure grew by 20% by 2021 when a greater amount of people began to subscribe to different platforms to watch videos and other services of the Internet.

In 2023, these numbers are predicted to increase more as a result of the digital revolution currently taking place. The ability to perform everything from simple to complex tasks via the Internet will be something that will increase the amount of data we use.

Another major effect of covid-19 was the rapid expansion of OTT platforms, which led to becoming one of the fastest-growing markets around the globe. The lockdown boosted the amount of content consumed through OTT platforms to 181 billion to nearly 204 billion minutes within the past calendar year!

It was also shocking to note that the monthly volume of searches for “digital marketing classes” was close to 60,500 during the month of May 2019 and then it experienced an astounding increase of 49.5 percent, which translates to 90,500 searches in May 2020, just at the top of the epidemic. It’s not just a coincidence that the volume of searches continues to increase, even while the blog is being read!

Scope of Digital Marketing in India
Scope of Digital Marketing in India

As of today, 2023, the volume of searches for the same keyword is steady at 1,35,000 monthly! This is an additional 49 percent of the rate of growth.

This indicates that people are conscious of the significance of digital marketing and are interested in seeking a job or expertise in this field.

According to Dentsu Aegis Network, the advertising industry in India in the year 2019 was valued at INR 68,475 crores. This was estimated as INR 75,952 crores by year’s end in 2020. This is a stunning 10.9 percent rate of growth. In general, let’s take an analysis of the advertising budgets for digital in 2021, and 2020, and the forecast for 2023.

This shows that even during the outbreak increased amounts that were put into advertising, particularly the channels that were digital.

Companies are putting the most attention to the digital aspect of marketing, and many of the biggest companies are changing their marketing budgets in order to shift their focus towards digital.

In the wake of the COVID-19 epidemic, companies are turning to digital marketing greater than they ever have. Based on GlobalData The expansion of the Indian online market could reach up to a staggering $7 trillion by 2023 because of the restrictions. With every customer locked in their homes, traditional marketing methods are no longer feasible. Businesses that don’t have a social media presence must now accelerate their digital transformation and develop an effective digital strategy for communicating with their audience.

So it is possible to conclude that the statistics of growth that we have seen above for various digital channels is that the rise in digital advertising is in an upward trajectory and has had a positive impact even before the covid-19 epidemic began that has swept the globe.

Let’s discover what’s in the future holds for digital marketing, both in India as well as internationally.

Also, Read:-What is influencer marketing?

Scope of Digital Marketing in the Future

As previously mentioned the exponential growth of marketing via digital channels has proven impressive, and the figures show that the growth will continue to be increasing in the near future. In a nutshell, the technology of the future for digital marketing is safe and bright.

The opportunities to be a part of the digital world are constantly coming in, and therefore being innovative, creative, and up-to-date with the most recent trends is the fundamental tenet of any digital marketer.

The rapid growth we’ve observed on the Internet throughout the years, especially since its introduction of covid will continue to grow. People are adjusting to this new standard and are becoming comfortable doing things online, whether it’s for buying groceries, ordering food items or medications, or even making bank transactions online!

To satisfy the demands of the modern consumer online digital marketing is crucial.

Another important aspect to consider is the fact that the next generation will be connected to the world of technology and will be familiar with everything being digital. In order to provide these new customers, businesses must implement digital marketing efforts beginning now.

The most significant takeaway from all this is that career prospects for digital marketing look very bright and if you have an interest in digital marketing, it’s the right time to seize this opportunity to benefit.

Careers in Digital Marketing

With the rising need for marketing via digital,, companies are seeking specialists in the field of digital marketing. While we’ve been experiencing the pandemic and are adapting to it, the job market will more and more be focusing on technological and digital capabilities as it allows workers to work remotely. Therefore, employers are searching for those who are able to manage digital marketing jobs.

It is advised that you begin to learn the basics of digital marketing to prepare for your way to a career in the field of digital marketing. Another advantage of this area is that if you’re an expert in digital marketing you could be offered lucrative jobs at the top firms.

The career opportunities for digital marketers within the Indian online industry are expected to reach around $160 billion in 2025 according to the Goldman Sachs report, which is three times higher than its current value. This number is predicted to grow by at least 3 times when it’s seen all over the world. Many companies are shifting their marketing efforts away from the traditional methods of marketing toward digital.

In terms of the work nature of digital marketing, the types of jobs are in demand within the digital marketing industry One of the most important jobs is Social Media Marketing. Facebook is now home to more than 320 million users active within India — which is a million more than the number within the U.S. — making India the nation with the largest number of users.

Social Media Marketers do not just manage the digital advertisements seen through social media sites such as Facebook or Instagram but also the organic content that is posted on social media websites also.

Inside Social Media Marketing, there is another section of jobs that include Digital Ads Manager, Content Strategist, as well as Video Marketer. In the case of videos, Google’s YouTube has announced that India was the largest and fastest-growing user base around the globe, boasting over 265 million active monthly users. Then follow the USA, Brazil, and Japan.

It is also predicted that over 500 million Internet users will use online videos for entertainment, sharing, and learning which makes YouTube an extremely lucrative platform for businesses to advertise.

Alongside the Social Media managers SEO specialists as well as Google Ads experts are also highly sought-after. SEO is a short form in the sense of search engine Optimization and describes the way certain websites are displayed on search engines, such as Google. Google gets more than 63,000 search requests every second throughout the day. The statistics show that a page that is ranked higher on the Google Search page is likely to receive more clicks.

This is what makes SEO an essential marketing strategy for businesses. There are jobs in which individuals manage Google Ads for a company. This is due to the fact that Google is responsible for more than 79% of global desktop searches as well Google Ads convert 50% more effectively than organic results.

Businesses also recruit individuals for positions such as Email Marketers, Bloggers, and E-commerce Experts. Marketing Automation and all of them are part of the field of Digital Marketing.

Here’s the tree of the families in the career field:

The popularity has been achieved by Digital Marketing Worldwide

Let’s examine the case of Starbucks and the way in which the coffee company utilized social media as well as other channels to reduce the economic effects of covid.

Starbucks introduced its drive-thrus and home delivery service to better communicate with its customers and remain in touch with them during difficult times like the pandemic. Starbucks also launched an app that provides a user-friendly interface and selections of its products.

They also launched a social media campaign with the hashtag #ReconnectWithStarbucks. They asked their customers to tell how they were reconnecting with family members and friends as well as their favorite Starbucks moment.

This was an excellent social media marketing campaign since it not only reminded people of the great memories associated with Starbucks but it also made them feel valued and appreciated. In this way, Starbucks succeeded in establishing its brand’s recognition, value, and loyalty.